Beyond spin
Spin is the fog journalists have to pierce to do their job. But the fog is not always easy to disperse. For some tips on how to do the job in the age of the flacks, read
Phil Dickie's useful two-parter,
Getting past spin cycle at
www.brisinst.org.au/resources/dickie_phil_spin1.html
www.brisinst.org.au/resources/dickie_phil_spin2.html. Phil is the author of
The Road to Fitzgerald.
Posted by belinda at
03:52 PM
|
Comments (0)
Learning the PR dance
Mark Glaser at
Online Journalism Review (
http://www.ojr.org/) believes that "
Learning the PR Dance Can Be Boon to Reporters and Flacks Alike". Certainly any journalist needs to know how to handle PR people and how to recognise spin when they meet it. The piece is at
http://www.ojr.org/ojr/glaser/1065739435.php. Worth a look.
Posted by belinda at
12:37 PM
|
Comments (0)