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October 15, 2004
Blogs and readers and trust
The US-based Associated Press Managing Editors runs a project called the National Credibility Roundtables Project. Details can be found at http://www.apme-credibility.org/index.html. It includes a Credibility Roundtable Database to facilitate the use of newspapers for research. New on the site are the results of various Readers Speak surveys, one of which concerns blogging. Apparently one in five US Internet users reads blogs and the reasons readers have for following blogs vary a lot -- from getting a new slant on existing news stories to finding out about stories not on the radar anywhere else. Journalists are urged to read and use blogs as good sources of new story ideas. The site is worth a look -- there's a lot there. Posted by belinda at October 15, 2004 10:13 AMEmail this