Blogs and readers and trust
The US-based
Associated Press Managing Editors runs a project called the
National Credibility Roundtables Project. Details can be found at
http://www.apme-credibility.org/index.html. It includes a
Credibility Roundtable
Database to facilitate the use of newspapers for research. New on the site are the results of various
Readers Speak surveys, one of which concerns blogging. Apparently
one in five US Internet users reads blogs and the reasons readers have for following blogs vary a lot -- from getting a new slant on existing news stories to finding out about stories not on the radar anywhere else. Journalists are urged to read and use blogs as good sources of new story ideas. The site is worth a look -- there's a lot there.
Posted by belinda at October 15, 2004 10:13 AM