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May 05, 2004
Size matters
The UK Independent newspaper may axe its broadsheet edition altogether by the end of June, according to a story in the Guardian's Media section. The paper has been carrying out regional trials of a tabloid format, and response to the tabloid has been favourable enough for the paper to consider dropping the broadsheet altogether. Circulation went up by 15.25% which means they must be doing something right. Murdoch's The Times soon followed suit with a tabloid version. The full story is at http://media.guardian.co.uk/presspublishing/story/0,7495,1207158,00.html but you will need to register to see it now. Don't be put off by that - registration doesn't take long and the Guardian is definitely worth it, if only for their brilliant (free) archive. For example, with this story, links to all previous stories on the topic, such as the Indy's tabloid launch, the Times going tabloid, are provided, making it easy to get the full picture in context. Posted by belinda at May 5, 2004 02:57 PMEmail this