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October 31, 2003
How to do successful print news
Steve Outing's latest
Stop the Presses! column is called
Building a Better Print Newspaper: Advice From the Online World. Outing says: '
A key ingredient to the "newspaper of tomorrow": Let the consumer decide how he wishes to receive the news, and offer it in many forms. Don't just offer a broadsheet print edition published once a day plus a Web site. Here's how the ideal newspaper company of tomorrow might be publishing:
- Print broadsheet edition.
- Print tabloid edition.
- Digital-replica edition (for PC and Tablet PC reading), delivered daily.
- Reformatted paper edition delivered digitally for output on home printers; delivered daily.
- Web site, updated 24 hours a day (or as close to that as is practical).
- E-mail edition, published daily.
- E-mail alerts, published as required, 24 hours a day.
- RSS feeds, updated 24 hours a day.
- Wireless news alert service for cell phones and wireless PDAs.
- Partnership with broadcast media, offering its video and audio reports on digital platforms.
- Selected news coverage shared with partner broadcast media.
Sounds exhausting! Read teh full article at
http://www.editorandpublisher.com/editorandpublisher/features_columns/article_display.jsp?vnu_content_id=2011979
Posted by belinda at October 31, 2003 10:19 AM