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October 31, 2003

How to do successful print news

Steve Outing's latest Stop the Presses! column is called Building a Better Print Newspaper: Advice From the Online World. Outing says: 'A key ingredient to the "newspaper of tomorrow": Let the consumer decide how he wishes to receive the news, and offer it in many forms. Don't just offer a broadsheet print edition published once a day plus a Web site. Here's how the ideal newspaper company of tomorrow might be publishing:
  • Print broadsheet edition.
  • Print tabloid edition.
  • Digital-replica edition (for PC and Tablet PC reading), delivered daily.
  • Reformatted paper edition delivered digitally for output on home printers; delivered daily.
  • Web site, updated 24 hours a day (or as close to that as is practical).
  • E-mail edition, published daily.
  • E-mail alerts, published as required, 24 hours a day.
  • RSS feeds, updated 24 hours a day.
  • Wireless news alert service for cell phones and wireless PDAs.
  • Partnership with broadcast media, offering its video and audio reports on digital platforms.
  • Selected news coverage shared with partner broadcast media.
Sounds exhausting! Read teh full article at http://www.editorandpublisher.com/editorandpublisher/features_columns/article_display.jsp?vnu_content_id=2011979 Posted by belinda at October 31, 2003 10:19 AM
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