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August 29, 2003

Paid content

Online Journalism Review has a piece called "Newspapers Want to Charge for Content, but Will Readers Pay?" at http://www.ojr.org/ojr/business/1062025099.php. It summarises a speech that media analyst Peter Krasilovsky gave at the Western Knight Center for Specialized Journalism's Multimedia Reporting and Convergence Workshop in the US. According to Krasilovsky: "Paid content is a great way to make more money, but the real money is in advertising and marketing, don't ever forget it." So, better to give away your news as building subscription roadblocks to keep people out might just keep them away for good. Posted by belinda at August 29, 2003 10:48 AM
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