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June 23, 2003
Dayparting?
People want different things from news sites at different times of the day. In the morning, they want breaking news and sports updates; in the afternoon and evenings, they are more interested in what time the local movie starts, job listings or the classifieds. This trend is called Dayparting (why?), and online news sites can satisfy customers by tailoring their offerings according to the time of day. Read the full story at Online Journalism Review at http://www.ojr.org/ojr/aboutojr/1055792590.php. Posted by belinda at June 23, 2003 10:02 AMEmail this